Board and Executive



Qualified in Law and Economics, Andrew was previously a senior property services partner at Herbert, Geer & Rundle and practiced law for over 20 years. He has been a Board member of the Hawthorn Football Club since 2003, and was instrumental in negotiating the club’s move to Waverley Park. He was elected as President in 2011 and made a significant contribution relating to all commercial matters and organisation directions.

Andrew was also a founding Director of a renewable energy business which sold to Origin Energy at the beginning of 2009 and, since that time, he has been pursuing a variety of business interests; one of which is a role on the board of the Australian Childhood Foundation.


Greg is a qualified Chartered Accountant and was formerly a long-standing senior partner in PwC’s Mergers & Acquisitions team, having co-founded the team in Australia. He held national and office-based leadership positions within the organisation over many years. Greg’s long standing passion for education was developed in his early years at PwC, where he completed two significant postgraduate qualifications over a five year period, including an MBA, and spent two years in PwC’s National Learning and Education division as a staff trainer. He is currently the Chairman of SEDA’s Governance and Risk sub-committee.

In addition to his SEDA roles, Greg is an Advisory Board member for EFM Logistics Group and also operates his own consulting business for a number of different clients, adding value via his strategic, commercial, financial and transactional skills, together with his wide ranging corporate networks.


Brad has 35 years’ experience in the education, training and community sector. Teaching in the education system, he has led initiatives and projects in curriculum development, welfare, VET policy and delivery, and industry partnerships. Brad has built partnerships between education and community through a range of development initiatives with community agencies. Brad’s involvement across multiple sectors has seen him manage RTOs, work within state government secondary schools, work with state sporting associations and lead community resource projects with OZ Child and a range of community organisations.

Brad co-founded SEDA in 2007 as an education program that aims to improve education delivery at senior secondary level. He sees SEDA as providing high quality national education and training programs within Australia and internationally.



After studying a Bachelor of Education in Physical Education and Psychology at Deakin University Chris spent time in Australia and England pursuing a Cricket Career.

A seven-year period in the Victorian state education system saw Chris develop an interest in the wider sport and recreation industry. Subsequently, Chris spent three years in private enterprise fulfilling operational and business development roles prior to co-founding SEDA in late 2006.

Justin Wightman


After completing studies in Physical Education and Secondary Education at Victoria University, Justin’s career has seen him involved in the education sector for over twenty years. This has included a variety of leadership positions in both the independent and international school systems and over seven years in a variety of roles in the Victorian State Education system.

As a co-founder of SEDA in 2006, a father of four and a published author of a series of workbooks on child health and nutrition, Justin has a focus on curriculum development for applied learners and student and staff wellbeing. He sees the strength of SEDA in its ability to make positive changes in the lives of many young people, families and communities.

Dominic Cato

Chief Executive Officer

After a successful career as a lawyer and partner at a leading sports law firm, where he acted for the AFL, the AOC, and many professional athletes, Dominic became more directly involved in the sports industry, holding a range of executive positions at the Essendon Football Club over a 10 year period. In his previous role as Chief Operating Officer at the Club, Dominic led many strategic and commercial projects, including the Club’s successful move to its new administration and training facility at Melbourne Airport.

Dominic also oversaw the strategic direction of the Club’s community activities, where he developed and grew strong partnerships across education, business and government to deliver meaningful outcomes for the Club and the community. Dominic was also a board member of the Long Walk, the foundation established after Michael Long’s walk to Canberra to raise awareness about the plight of Indigenous Australians.

Dominic commenced as Chief Executive Officer of SEDA in February 2013, having seen the impact that SEDA was having from an industry perspective. He is now leading the next exciting phase of SEDA’s growth, with a clear vision for SEDA to become a national organisation that is highly regarded for quality education and training, meeting the needs of a diverse range of students and having a positive impact on the broader community.

Hailey Grimes

General Manager, People and Culture

Hailey Grimes is a Senior HR Executive, with qualifications in Human Resources, Marketing and Psychology.

Having worked in a range of industries including construction, utilities and sport, she specialises in leadership development, culture and engagement and generalist HR principles.

Hailey is currently on the Women of Melbourne Football Club Committee and is a member of the Australian Institute of Management.


National Development Manager

Nick has more than 15 years’ work history in professional sport, education and training, community and corporate social responsibility. Nick has extensive experience managing successful partnerships between government, corporate, industry, education, training, not-for-profit and philanthropic organisations.

Previous roles include, Community Manager at the Essendon Football Club and Community and Industry Partnerships Manager at the Brotherhood of St Laurence.

Nick is passionate and experienced in the area of social inclusion and community capacity building in marginalised communities, including low SES, public housing, CALD and Indigenous communities – including remote.


General Manager, Training Operations

Craig has worked in sport and education related roles for nearly 20 years, including more than 10 years in the vocational education and training sector.

In his previous role as the Executive Officer – Training and Education at the Professional Golfers Association of Australia (PGA), Craig was responsible for the strategic development of the PGA’s education and training programs. He introduced the PGA’s eLearning platform and led the licensing of educational products to both China and New Zealand. In addition to his responsibilities in training and education, Craig also managed the PGA’s membership administration and coach accreditation functions and was responsible for national events such as the Asia Pacific PGA Coaching Summit and National Futures Championship.

Craig has worked for sports management companies, sports industry publications, retail buying groups and golf manufacturers and has considerable experience in training and education, sales, marketing and sports management.

Craig is committed to the development of high quality, engaging and compliant programs and has a keen interest in the role of emerging technology in education. He has a Bachelor of Applied Science in Physical Education, a Master of Commerce in International Business, and a Master of Science in Leadership. Craig is also a member of the Australian Institute of Company Directors.